“Even though the label states, ‘Plant-based liner enriched with shea butter,’ consumers will not know the percentage of the Product’s weight the liner constitutes,” the lawsuit says, arguing that other label representations, such as the heavy use of green and the word “Pure,” lead consumers to expect that a higher percentage of plant-based materials was used in making the diapers. The suit charges that a reasonable consumer would have no way of knowing the Pure Protection diapers are made with only 22 percent plant-based materials, and would most likely not consider that to be the case since a liner “seems to be the most significant part of the diaper.” The 14-page lawsuit contends that although the label for Pampers Pure Protection diapers prominently displays shades of green and a green heart symbol and states that the products’ plant-based liner is enriched with shea butter, the Pure diapers’ liner is comprised of only 22 percent bio- or-plant-based materials, compared to the 78 percent of ingredients that come from fossil carbon, or petroleum. New to ? Read our Newswire DisclaimerĪ proposed class action alleges Pampers-brand Pure Protection disposable diapers with a plant-based liner enriched with shea butter are misleadingly labeled in that the product is not nearly as “plant-based” as consumers are led to believe.
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